HERALDRY

• who has the right to a particular coat of arms.  Heralds arbitrate.  Kings begin to grant arms.
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3 escutcheons—Or, three escutcheons gules—d'Abbeville, France

A shield parted per pale and per fir twig fess

a gyron—Vert five barrulets dovetailed on the lower sides Argent, in dexter base a gyron voided of the field in sinister chief a crescent over all at centre point the sun in his splendour all Or.—Green, Scotland

When you marry you combine two families ,you can half (impale) or even quarter arms  (like hyphenating names today) "Marshalling"

 An extravagant example of marshalling: the 719 quarterings of the Grenville Armorial at Stowe

Helms

Crests

mottos

Seal of Texas Tech